A theatre play is a tough ship to sail! Its refined idioms speak to the quotidian crowd transiting a mystical message that awakens awe and fascination, also, creating a niche of adherents! Here’s our journey of steering them to Javeda- A forbidden love story!
| We at BRANI undertook an opportunity and affiliated with Abhedya Artworks, a drama production company that ushered Javeda- A forbidden love story. This theatrical play depicts the journey of two people who dared to love during the riots of Babri Masjid in 1992. After hosting 14 shows, Abhedya Artworks anticipated that this project would be the master of all plays! Abhedya designated their cast from Kreating Charaketers and reserved the Odeum Auditorium in Mumbai. Steering the targeted audience from the mass, avoiding spoiler alerts, and generating content | while simultaneously securing people’s sentiments especially around a sensitive plot were some of the many challenges that we tackled through our expertise in social media marketing and content marketing. We created alluring campaigns with our strategy of unravelling the essence of the play to the lead generation by formulating attractive hashtags, graphic designs, quotes from the play and many such forms of illustration arts that are still seen on their social media handles! Both the shows led to more than160 ticket sales and received standing ovations along with media coverage! |
Client
Abhedya Artworks
Project Type
Social Media Marketing
Services Provided
