Branding an already established organization comes with multifarious accountabilities because of the set brand value and quality that cannot be compromised with. Here’s sharing our unique experience in this alliance that matured into a modern curveball reflecting a millennial vibe!
| Whiteboard is an IT Company that has accredited writer information and was creating a new campaign to encourage their fellow members to skill-up and augment their expertise by learning and teaching new and proficient skills for which they required meticulous branding! The firm turned to BRANI to reckon this course of action with an optimistic prospect and the expectancy to deliver a marketing drive that complies with the high-standards and brand guidelines asserted by Whiteboard. This big-scale project was termed, Whiteboard: A writer Academy. The training camp was held in various | locations where the seminar attendees were provided with dorm rooms bringing about a university ambience. We began the branding by designing logos, brochures, and visiting cards. For the general marketing collateral, various pieces of merchandise such as sweatshirts, mugs, badges, folders, clocks ID cards and pens were artistically and tactically designed so that advertising and publicizing of Whiteboard so that it leaves an impression even after the camp comes to an end. We contemplated on the brand identity and exhibited our creativity in the form instead of the colour and introduced new graphic elements. |
This innovation bought about fluidity and experimenting without arbitrating any corporate values and securing our clients’ credence!
Client
Whiteboard: The Writer Academy
Project Type
Branding Design
Services Provided
